Thinking of slashing prices to hit sales goals? Think again. Discounts aren’t the quick fix they seem. There are smarter strategies to boost your pipeline without undercutting your brand.

Let's avoid the product marketing trap and learn how to effectively grow your professional services business.

Considering a business name change? Follow these steps to ensure a smooth transition.

Many leaders are ready for the visual design and brand identity work, but they are less prepared for the strategy and communications brand requirements.

Part 2: Viability. Once the brainstorm is over, you’ll need to check for trademarks and domain names. Let’s make sure you end up with a name that you can actually use.

Whether you are launching a startup, rebranding your business, or brainstorming a new product identity, I’m here to guide you through the process.

Whether you are choosing a consultant, hiring in your first FTE marketer, or expanding your team, understand these distinctions between marketing roles to make the right investment.