Thinking of slashing prices to hit sales goals? Think again. Discounts aren’t the quick fix they seem. There are smarter strategies to boost your pipeline without undercutting your brand.

Let's avoid the product marketing trap and learn how to effectively grow your professional services business.

Considering a business name change? Follow these steps to ensure a smooth transition.

Many leaders are ready for the visual design and brand identity work, but they are less prepared for the strategy and communications brand requirements.

Part 2: Viability. Once the brainstorm is over, you’ll need to check for trademarks and domain names. Let’s make sure you end up with a name that you can actually use.

Whether you are launching a startup, rebranding your business, or brainstorming a new product identity, I’m here to guide you through the process.

Whether you are choosing a consultant, hiring in your first FTE marketer, or expanding your team, understand these distinctions between marketing roles to make the right investment.

How should a communications team that relies on digital media engage a global workforce that isn’t attached to a desk or device? How does 80% of the workforce experience all the benefits that internal comms promises?

A crisis is like a surprise party that you’d rather not be invited to. But the good news is that a strong brand platform combined with quality preparation can get you through it.

Meetings are culture-making events, and the link between culture and your meetings is huge.

Decision making is one of the most important and least discussed skills of a brand leader

4 tips to help any brander engage employees during the brand launch