Considering a business name change? Follow these steps to ensure a smooth transition.

Many leaders are ready for the visual design and brand identity work, but they are less prepared for the strategy and communications brand requirements.

Part 2: Viability. Once the brainstorm is over, you’ll need to check for trademarks and domain names. Let’s make sure you end up with a name that you can actually use.

Whether you are launching a startup, rebranding your business, or brainstorming a new product identity, I’m here to guide you through the process.

Whether you are choosing a consultant, hiring in your first FTE marketer, or expanding your team, understand these distinctions between marketing roles to make the right investment.

How should a communications team that relies on digital media engage a global workforce that isn’t attached to a desk or device? How does 80% of the workforce experience all the benefits that internal comms promises?

A crisis is like a surprise party that you’d rather not be invited to. But the good news is that a strong brand platform combined with quality preparation can get you through it.

Meetings are culture-making events, and the link between culture and your meetings is huge.

Decision making is one of the most important and least discussed skills of a brand leader

4 tips to help any brander engage employees during the brand launch